Concept Cycling Kit
From time-to-time I get inspired by something in the world of cycling and just for fun the idea gets manifested in a concept shoe or jersey, or both.
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In 2021, Great Britain's Bethany Shriever won the lot in BMX. Olympic and then World Champion. I created a concept Adidas Superstar to celebrate her historic achievement.
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For the 2020 Tokyo Olympics Great Britain's Kye Whyte received a matching custom panted GT BMX frame and Troy Lee helmet with a pink leopard print design. I figured he needed some shoes to match and used the Nike Air More Uptempo silhouette as inspiration. Kye proceeded to win a silver medal, so a colour way to celebrate was in order.
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British Cycling got a new sponsor. It was not ideal.
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I was lucky enough to get hold of one of Alan's 40th Anniversary S&M Steel Panther frames. After photographing my build, I realised don't have a jersey to match...
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Concept EF Pro Cycling jersey to help make cycling more accessible and appealing to new audiences. The biggest shift from the status quo is a squad number and name to make riders more identifiable on TV. Additional concept details are identifiers to denote the World Tour Team champions and significant individual career victories – in this case a lion of Flanders to mark Alberto Bettiol's win at the 2019 Ronde Van Vlaanderen.
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Air Max 95 BMX shoe and matching jersey with Great Britain's Kye Whyte as an inspiration
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To celebrate Air Max Day, I translated the AM 2090 silhouette into a cycling shoe and matching jersey
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Elite BMX racer Vincent Pelluard is supposed to be retired. The Coffee Chatter BMX podcast boys definitely are but are following #RetiredVinny closely. Latte art inspired concept jersey for a race team that needs to happen.
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Qhubeka is a global charity that moves people forward with bicycles in Africa and launched a competition to design a cycling jersey highlighting their work. As a rule I don't enter design competitions, but this one was for a great cause and this concept came to me quickly. My idea is rooted in the meaning of the word Qhubeka – “to progress”, “to move forward”. Taking cues from traditional Nguni artworks I wanted to represent the journeys that are undertaken in the production of bicycles and their recipients.
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This concept was a simple love letter to Nike to come back to cycling. It could be oh-so beautiful!
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In a campaign to urge mountain bikers to stay safe during the outbreak of the COVID-19 pandemic, Singletrack World coined the phrase, No car, No Gnar, Not far. I felt it needed a matching jersey.
